Case study 04
Turning a branch opening into a ten-part story
Hertz
- Sector
- Car rental · Travel
- Market
- United Arab Emirates & KSA
At a glance
- Sector: Car rental · Travel
- Market: United Arab Emirates & KSA
- Campaign platform, Teaser-to-reveal sequence, Social & in-branch
The challenge
A new rental location is an operational announcement. Posted as one piece of news it earns a shrug, and the travellers who need it are not looking for it that day.
The insight
People do not follow a rental brand for news. They follow the moment before a trip — the bag, the gate, the pick-up desk.
The strategy
Serialise the announcement. A run of posts in a single yellow, each one a step closer to the reveal, built on two recurring characters: the suitcase and the car.
Illustrated line work for the airport journey — terminal, travelator, gate — kept the sequence recognisable at thumbnail size and let the reveal land as a payoff rather than a press release.
Working in Saudi Arabia, the UAE or the wider Gulf?
Open to creative director and creative strategy roles, and to brands entering the Gulf market.